Media Planners and Brand Marketers – does it matter where your ad is located, or what user cookies you target, if your ad is never viewed? All the buzz around ad viewability in the industry triggered our tech team to dig into our own data. What we found will really surprise you!
We track over 1.5 Billion impressions a day. Of these:
Media sites win:
On average, ads are in view 1.82x as long on media sites as on news sites and about 43x as long on media sites as on various other types of sites — such as user-generated content.
AdSafe is the driving force behind technology addressing the issue with viewability – especially within RTB. Only our suite of data feeds can inform you of the probability of an ad being in view, before you even bid on it.
Our Ad Viewability Ratings inform Agencies/DSPs of:
- The probability of an ad being in view
- The probability of the ad scrolling into view
- How long the ad will be in view
- How long the user will be on the page
Here's how it works:
Want to learn more? Contact us for a demo, or check out our products, which include Ad Viewability information.