The AdSafe Content Rating Platform

Using a proprietary series of algorithmic models informed by multiple data points, AdSafe rates the risk profile of the content on individual web page on a 0 - 1000 rating scale to determine its AdSafe Content Rating (1000 represents a high degree of brand safety).

Pages are given an AdSafe Content Rating for each of the following content categories:

• Adult content
• Hate speech
• Illegal drugs
• Alcohol/tobacco
• Illegal downloads/spyware/malware
• Offensive language

This allows advertisers to determine the most appropriate digital advertising policy for their brand.

AdSafe’s proprietary scale assigns a rating to every page on which your ad may run. You decide which ratings are okay and which you’d rather avoid.