Brand
Protection.

What is it?

The guarantee that your ads serve adjacent to only the content you want. 

You customize your content rating thresholds to ensure they’re appropriate for your brand. 

We preventatively block your ads from serving where they shouldn’t.

 

Why do I need it?

You don't want your brand image associated with inappropriate content. 

You want to increase campaign scale by avoiding wasted impressions.

You want to maximize ROI.

 

How can AdSafe help?

Our Firewall is the best-in-breed preventative blocking solution, providing safety and transparency at industry-leading levels of accuracy.

Our real time data and custom alerts help you monitor your campaign, and optimize in-flight when needed, to drive greater performance and profits.

 

Quick Facts:

Our system handles over 1 Billion brand safety requests a day and is continuing to increase volume
We ensure 96-98% transparency from all channels gaining valuable insight into campaign data
Providing top notch customer support, our product is seamlessly integrated within one business day and actively monitored throughout your campaign

Brand Protection Case Studies

Premium Print & Digital Publisher

AdSafe keeps a major publishing company's campaign brand safe, while helping analyze their conversion rate's correlation to ad viewability.

Pharmaceutical Brand

AdSafe enabled a pharmaceutical client to adhere to FDA regulations.

AudienceScience

Leading audience aggregator engaged AdSafe to increase visibility and better understand the brand safety of its publisher pages.

Click Fraud Ring

In early 2011, AdSafe exposed a click fraud ring that was bilking advertisers for hundreds of thousands of dollars.

Articles on Brand Protection

AdSafe Media Adds Online Video Brand Protection for Advertisers, Networks, Publishers and Marketplaces

April 23, 2012 -- AdSafe Media, the leading source of brand protection and ad viewability data, today announced expanded capabilities to integrate online video into its solutions. AdSafe has gained significant traction with its video solution in 2012, now integrating directly with Adap.tv and several other video publishers, networks and marketplaces, allowing them to ensure that video ads appear within brand safe environments.

AdSafe Gaining Momentum Among UK and EU's Top Ad Networks

March 19, 2012 -- AdSafe Media, is further establishing itself as one of the leading providers of brand protection and ad viewability services in the United Kingdom and Europe. AdSafe announced today that it now partners with several of the top ad networks and DSPs in the UK and EU, including 24/7 Real Media, Crimtan, Chango, A&NY Media, NextPerformance and Media IQ, among others.

Turn Media Platform Introduces Real-Time Brand Safety and Dynamic Video Bid Optimization Features

February 28, 2012 -- Turn today introduced new features to its cloud-based Turn Media Platform, which provides marketers with a comprehensive set of tools for the precise execution of advertising campaigns. The Winter 2012 Release includes the industry's first real-time brand safety controls, new contextual data from best-of-breed vendors, and robust video advertising optimization features.

Blog Entries

How to Make Online Advertising Right for Your Brand

Very interesting Adweek article "The Problem With Online Advertising Is That There Are So Many Problems" by Mike Shields on some of the continuing issues with digital advertising. He specifically highlights concerns around ads appearing alongside content that’s completely inappropriate to their brand image. The primary example is Dumage.com which features lots of adult commentary and imagery, yet somehow has ads from such Marriott, JetBlue, Progressive, Lacoste, Verizon and Busch Gardens...

AdSafe's Semiannual Review

We’re thrilled about the release of our latest Semiannual research report, which contains exclusive, first-to-market data that will help educate and bring transparency to the digital advertising industry.

Brand Protection In a Real-Time World

We understand the importance of brand safety better than most. The world is unpredictable; breaking news can change a publisher’s content in an instant. Often, brands don’t want to be placed next to certain breaking content – even when the rest of a news portal is still ideal for their media buy. We recently encountered a situation like this with a valued client...

The IAB's New Ad Verification Guidelines

On Monday, the Interactive Advertising Bureau (IAB) released the final version of its “Guidelines for the Conduct of Ad Verification.” Developed together with the Media Rating Council (MRC), the document outlines a common set of methods and practices for ad verification. AdSafe was an active participant, working with industry leaders to provide input during the drafting of the guidelines - and we're excited they're now final.

Brand Protection. AdSafe does it best.

To read more about the technologies that drive our brand protection engines, visit our Technology section.

 

About AdSafe Media:

AdSafe Media is the digital advertising industry's recognized leader in brand protection and ad engagement data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe's suite of real-time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands' / DSPs' purchasing decisions through trading platforms. AdSafe is headquartered in New York City with operations in San Francisco and London.