LONDON, Dec. 12, 2011 -- Crimtan has become the first UK-based ad network to sign sign on to AdSafe’s Firewall across all campaigns, to avoid placing client ads on inappropriate content.
The AdSafe system scores and evaluates the content and brand safety of individual web pages, ensuring that Crimtan's ads never appear on damaging pages containing adult content, illegal downloads, offensive language, illegal drugs or hate speech.
Read more at NetImperative.
About AdSafe Media:
AdSafe Media is the digital advertising industry's recognized leader in brand protection and ad engagement data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe's suite of real-time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands' / DSPs' purchasing decisions through trading platforms. AdSafe is headquartered in New York City with operations in San Francisco and London.
