May 15, 2012 - AdSafe Media today announced that it has named Kiril Tsemekhman as its new SVP, chief data officer. With over five years of online advertising experience that includes two innovative startups, Tsemekhman will focus on modeling online user behavior, developing algorithms to support complex segmentation rules, pattern recognition systems and sophisticated data mining technologies and designing products around the technology. Tsemekhman's twin brother, Vadim Tsemekhman, recently joined AdSafe Media as senior director of product management, bringing an extensive background in RTB technology to the company.
April 23, 2012 -- AdSafe Media, the leading source of brand protection and ad viewability data, today announced expanded capabilities to integrate online video into its solutions. AdSafe has gained significant traction with its video solution in 2012, now integrating directly with Adap.tv and several other video publishers, networks and marketplaces, allowing them to ensure that video ads appear within brand safe environments.
April 18, 2012 -- Nielsen and AdSafe Strike Alliance to Integrate AdSafe Media Data into Nielsen Online Campaign Ratings(TM). Brand Safety, Contextual and Viewability Metrics Define Latest Enhancement to Online Campaign Ratings - Now Available to Advertiser, Agency and Publisher Clients.
April 18, 2012 -- AdSafe Media Secures $10 Million in Funding Led by Pelion Venture Partners. Company to Expand Footprint Globally and Advance Offerings in Preventative Brand Protection and Ad Viewability Measurement.
April 05, 2012 -- Chango brings brand safety controls to search retargeting and prospecting. In partnership with AdSafe Media, Chango makes brand safe inventory standard across the latest version of Its customer prospecting platform.
April 2, 2012 -- AdSafe Media leads the way for next generation pre-bid brand safety, contextual and viewability integrations with top ad technology, demand and sell side partners. Real-Time Trading dubbed as the future of online advertising; AdSafe providing valuable and actionable insight to Rubicon Project, Netmining, adBrite, Turn, The Trade Desk, Adnetik(R), WPP's Media Innovation Group (MIG), and AppNexus.
March 19, 2012 -- AdSafe Media, is further establishing itself as one of the leading providers of brand protection and ad viewability services in the United Kingdom and Europe. AdSafe announced today that it now partners with several of the top ad networks and DSPs in the UK and EU, including 24/7 Real Media, Crimtan, Chango, A&NY Media, NextPerformance and Media IQ, among others.
February 20, 2012 -- This week AdSafe released its latest Semiannual Review. Analyzing over a billion impressions per day, we have discovered some very interesting metrics and trends across the digital advertising landscape.
February 28, 2012 -- Turn today introduced new features to its cloud-based Turn Media Platform, which provides marketers with a comprehensive set of tools for the precise execution of advertising campaigns. The Winter 2012 Release includes the industry's first real-time brand safety controls, new contextual data from best-of-breed vendors, and robust video advertising optimization features.
February 17, 2012 -- Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, has partnered with AdSafe Media to ensure the safety and quality of its advertising inventory.