New High
Score!

AudienceScience

Situation.

  • AudienceScience engaged AdSafe with the goals of utilizing the Network Monitor Solution to increase visibility and better understand the brand safety of its publisher pages - as well as to more efficiently manage and segment its inventory, at scale
  • In order to complement AudienceScience’s proprietary brand safety tools, AdSafe’s Network Monitor Solution was added as part of their multi-tiered processes, creating another “check” to ensure a complete brand safe environment for clients.

Action.

  • Through a highly interactive partnership, the AudienceScience team and AdSafe's Client Services collaborated to analyze, segment and monitor AudienceScience publisher inventory
  • AudienceScience implemented AdSafe's javascript pixel to further increase visibility throughout its publisher pages

Result.

  • The pixel implementation led to an immediate 20% increase in transparency
  • As a result of greater visibility levels, as well as the two company’s combined efforts, AudienceScience improved its MRI (Media Rating Index) score by nearly 30%, from 140 at launch to a top-percentile brand safe quality rating of 180, across both US and UK traffic

 

About AdSafe Media:

AdSafe Media is the digital advertising industry's recognized leader in brand protection and ad engagement data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe's suite of real-time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands' / DSPs' purchasing decisions through trading platforms. AdSafe is headquartered in New York City with operations in San Francisco and London.