We're headed to the OMMA Metrics & Research Conference today and are particularly looking forward to our CEO, Scott Knoll, moderating a panel entitled Monetizing Media - Advertising Analysis and Research.
We've got a great line-up of panelists including:
- Jasme Bantens, VP/Group Director, Strategy, Digitas
- Josh Chasin, Chief Research Officer, comScore
- Scott McKinley, EVP Advertising Effectiveness, Nielsen
- Jonathan Mendez, CEO, Yieldbot
- Diaz Nesamoney, CEO and Founder, Jivox
There should be some diverse insights on how digital has performed to date in the overall marketing mix - as well as where it's headed in the next few months (and few years). How do we provide brand marketers with the most actionable data to maximize measurement and analysis of their online media performace? We'll have some of those answers today - or at the very least a pretty interesting discussion.
We'll also be at the OMMA Data & Behavioral Conference tomorrow. If you're at either one let us know, we'd love ot catch up.