We’re off to Florida this week for one of the best brand strategy conferences out there, the iMedia Brand Summit. We’re looking forward to a great line-up, from Scott Roen, VP of Digital Marketing and Innovation at American Express to Docker's SVP of Marketing Jen Sey, Dan Lyons, Technology Editor of Newsweek and Kristen D’Arcy, e-commerce and digital media guru for Oscar de la Renta.
This year will focus on how to leverage brands into the coveted "icon" spot using all the new tools at their disposal. As advertising spend online rapidly increases, it becomes clearer every day that digital can do more of the heavy lifting towards meaningful branding impact and audience engagement. We’re excited to join the conversation with some of the best minds in marketing on how branding is evolving within the realm of digital media.
Let us know if you're Bonita Springs bound – we’d love to catch-up. Drop us a note on our Facebook page, or Tweet us.