Top brands, agencies, publishers and networks.
May 15, 2012 - AdSafe Media today announced that it has named Kiril Tsemekhman as its new SVP, chief data officer. With over five years of online advertising experience that includes two innovative startups, Tsemekhman will focus on modeling online user behavior, developing algorithms to support complex segmentation rules, pattern recognition systems and sophisticated data mining technologies and designing products around the technology. Tsemekhman's twin brother, Vadim Tsemekhman, recently joined AdSafe Media as senior director of product management, bringing an extensive background in RTB technology to the company.
April 23, 2012 -- AdSafe Media, the leading source of brand protection and ad viewability data, today announced expanded capabilities to integrate online video into its solutions. AdSafe has gained significant traction with its video solution in 2012, now integrating directly with Adap.tv and several other video publishers, networks and marketplaces, allowing them to ensure that video ads appear within brand safe environments.
April 18, 2012 -- Nielsen and AdSafe Strike Alliance to Integrate AdSafe Media Data into Nielsen Online Campaign Ratings(TM). Brand Safety, Contextual and Viewability Metrics Define Latest Enhancement to Online Campaign Ratings - Now Available to Advertiser, Agency and Publisher Clients.
April 18, 2012 -- AdSafe Media Secures $10 Million in Funding Led by Pelion Venture Partners. Company to Expand Footprint Globally and Advance Offerings in Preventative Brand Protection and Ad Viewability Measurement.
Picture twin Russian scientists sitting side-by-side at computers, mining mountains of big data and devising a brilliant plot to change the ad tech world forever. No, it’s not the plot of the new James Bond movie; it’s the new reality at AdSafe Media.
The 3MS Initiative brings together the ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), MRC (Media Rating Council) and 4A’s (American Association of Advertising Agencies), managed by Bain Consulting, in a joint venture to attract brand dollars online by moving from a “served” impression standard to a “viewable” impression standard. AdSafe joined the team last year, and we’ve been working actively on the initiative. This month, we’ll participate as an approved vendor in live pilot campaigns with our clients...
Fresh off exciting announcements around our recent round of funding, Nielsen Online Campaign Ratings integration, and video solution, we’re taking our show on the road again during the month of May. Here’s where you can find us.
